
However, there are some differences you should be aware of, mainly affecting your flexibility. Self-hosting a Wordpress.org installation allows you greater design choices, including building your own theme if you so desire. You can buy professional themes from WooThemes or ElegantThemes, or hire a designer. You can choose a host from among the thousands out there, which might be important to get a "local host" or partner with a company that is well respected.
You can also control if advertising appears on your site (Wordpress.com reserves the right to serve ads on their free hosting platform). This can be important if you need to ensure that your site doesn't have a competing product or idea advertised on it; a pro-Church of the Flying Spaghetti Monster site might not want to have a anti-Church of the Flying Spaghetti Monster advertised in a sidebar.
The flexibility extends to the content you can have on your site. This goes beyond the extremes of adult content into areas like future shopping carts for e-commerce, forums, etc.
But for search engine rankings? Content is what matters.
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